Stage Agency Rebrand

One Man. One Stage. One Hour.

Working closely with visionary owner Pete Vargas—creator of Advance Your Reach—I helped lend my design skills to craft visual cohesion throughout his world of business coaching and entrepreneurial training & events. Not sure what that means? I didn’t either—So let’s call Pete a broker of information ready to exposed every small details that stands in the way of your success.

When COVID hit, Pete was one of the very first to pivot virtual events and in a matter of weeks the team transformed an in-person event to online and raised over $1 Million to charities who directly supported those in need. When the next year came around, Platform Tour offered him a chance to double that donation and we did. What originally started out as a consulting gig in the early 2000’s now has a global presence. I love seeing how the branding continues to grow, customize and evolve as Pete’s expansion to new markets continues.

Your message matters stemmed from Pete’s belief that if you do not share you message, people will never be able to hear the words they’re desperate for. So many content entrepreneurs believe they need a large audience to be successful. Not at all true.

A focused, niche audience that trusts you is usually enough and that is what Pete teaches.

The new brand system launched alongside the first-ever Platform Live event where Pete’s team of experts inspired entrepreneurs to join the Advance Your Reach complete training system to grow their influence, impact, and income. We created a design connection that alludes to the fact that everything in the Advance Your Reach ecosystem ties back to it even thought it may not be appear that way from the surface. This font- and removed crossbar connection offers that subtle nod respectfully back to all of Pete’s efforts these past 6 years.