Vogel Alcove Charity Event
Promotional Design | Web Development | Print Collateral
Every year Colliers International Dallas-Fort Worth throws the fundraising event of the year at Top Golf Dallas for Vogel Alcove, a charity focused on ending child homelessness in Dallas. The question every year is how can we make a bigger impact this year and what needs to change to be better and how can we do better for the kids?
We kicked off the process learning about Vogel Alcove, what inspires them and their mission with the non profit. The initial visual goal was to create a visually impactful promotional campaign that helps to establish a strong bond between the viewer and the cause of ending child homelessness. This year was the year of change, previous years had been about the competition of fundraising, but by changing the tune, I asked the office the big “why”, why are we doing this? The foundation of this event is the kids- not the golfing or the competition to raise money in-office and with that, we changed the drivers.
There were two main parts to this: promotional fundraising and the event/silent auction. We focused on a single background, a duo-toned blue imagery, to accompany the vibrant yellow headers in different branding scenarios throughout the collateral. This visual connection tied the two phases of the project and kept a simple visual tie throughout a multitude of pieces.
Silent Auction Booklet
This printed booklet was the heartbeat of the fundraising. It allowed a glimpse into what guests could expect from the event’s silent auction beforehand, and was also a supporting booklet during the event for guests to view. It needed to make a big impact, be easy to read through, and clear as can be.
Leading up to the event, my team utilized standardized elements for promotional collateral both internally and externally. From social media posts and facebook ads, sponsorship flyers, a website, e-blast drip campaigns, internal lobby fundraising competition boards and signage. Throughout the promotional phase, my team offered on the fly, adaptable support for any additional collateral that would support the office employees in their fundraising efforts.
From planning to execution, the project was a huge success for both the office and myself, but most importantly were the funds we raised for Vogel Alcove, this charity holds a special place in my heart and being able to make a small contribution to their mission meant much more than any design I could create.
